Adam Babajee-Pycroft

Managing Director

14.00 - 14.35

Moderated Remote User Research in Lean UX

In the past, I’ve always been a big advocate for remote research. In fact, I’ve given talks on it ( bp-at- digital-gaggle-validating-ideas- fast-with- remote-user- research).

In 2016, I decided to change my agency’s whole approach from self-moderated (where participants would follow a list of tasks we wrote in advance) to actively moderated remote research.

In this talk, we’ll explore:

– How to convince people to let you try it in the first place

– How to write tasks for remotely moderated testing?

– Finding the right participants

– Common mistakes and issues

– What we learned along the way

About Adam Babajee-Pycroft

Adam Babajee-Pycroft is Managing Director (UX) at Natural Interaction in Bristol. Fuelled by coffee and heavy metal he’s spent the last 12 years delivering successful User Experience projects. He’s delivered results for a range of clients from automotive giants like BMW to SAAS Startups such as Solverboard and National Trust.

Before founding Natural Interaction in 2010, Adam rapidly worked his way up AXA Life UK from taking phone calls in Customer Service to leading UX activity across the business.