Andy Marshall

Experience Director


Designing the Experience of Time

Timing is everything. And designers who think smarter over not just how, but when, customers interact will achieve better results.In this talk Andy Marshall explores the growing importance of timing in interaction design.

Through the lens of behavioural insight, Andy will consider how our interactions are limited not by technology but by our human limitations and the challenges this brings for those creating user experiences.

Andy will explore the impact on online design and share three important strategies for you to implement when addressing the challenges of timing and time in your customer interactions. He’ll also address the important question: Is the cost involved in improving the timing of interactions worth the necessary investment?

About Andy Marshall

Andy is an accomplished experience designer and former Head of User Experience with almost 20 years strategic thinking, user-centric methodologies, and interaction design backed up by a strong technical background.

For nearly two decades Andy has been creating useful, usable, delightful user experiences, helping brands define themselves and connect with their audiences.

For the last four and a half years Andy worked as Head of UX at Rufus Leonard where he built and lead the UX team. More recently he’s rejoined the world of freelancing to continue to widen his knowledge and experience.
Over the years Andy has worked with a diverse range of clients, including The AA, Aggreko, British Gas, BT, DHL, Lloyds Banking Group, London Business School, PizzaExpress, Royal Mail, The Share Centre, Stagecoach Bus and RBS.

Andy’s real passion lies in the worlds of cognitive and social psychology and is a regular speaker at UX and marketing events on applying what we understand about human behaviour to create more deeply engaging experiences.