About Ashby Fisher
Ashby can milk a goat, solder copper pipe, and make crème brulee. She is a seasoned UX leader with more than 17 years in the field, and she is passionate about mentoring and developing other UX practitioners and leaders . Her background runs the gamut of CX/UX, through User Research, Usability Testing, Information Architecture, Content Strategy, Creative Direction, and Visual Design. Her approach to design blends the practical and the academic. She specializes in Flow, Cognitive Engagement, Agile UX and Agile Research. She is also a passionate advocate for women in tech and women in leadership. She has a BA from BYU and a Graduate Certificate in UCD from UW.
She is an active speaker and mentor in the UX/CX community and specializes in experience strategy, global experience design, cognitive engagement, gamification, and emotional design.