Conor Ward

Head of UX & Design


Bad Words...Some Words are £*$# Better Than Others!


How can we work in a more human centered and scientific manner in an age of #FakeNews, echo chambers and confirmation bias?


Words. By starting small by getting a shared understanding of the meaning behind the most important words. In today’s modern agile software driven world, does everyone you work with have the same understanding of these important words? Are you all really pulling in the same direction? In this talk I highlight some of the most commonly used words in modern user centred companies and surprising current misuses of these words that result in unsuccessful user experiences and unsuccessful businesses.

About Conor Ward

Conor is Head of UX & Design at British Gas, the UK’s biggest energy supplier serving around 11 million homes in the UK. 

He has 17+ years experience working in the creative industries and in the past he has worked for agencies & clients including Adobe, Canon, Cisco, DKNY, Engine, Freeview, FullSIX, Mastercard, Ogilvy One dnx, Sainsbury’s, Vodafone, Virgin etc… 

He currently runs a multidisciplinary UX & Design team of 20+ UX Unicorns (UX Designers who are square shaped “specialist-generalists”. That is: UI Designers, User Researchers, Usability Testers, Information Architects, Interaction Designers, Content Strategists etc.. all within a single UXD role - and as such are very impressive people). 

His passion is User Centred Design (UCD) and his current favourite UCD quote is “if you don’t talk to your users, how do you know how to talk to your users?”  

Conor is originally from Ireland, is an ex-professional musician and likes crisps just a bit too much.