Craig Sullivan

Optimiser in Chief


Mining Google Analytics to Optimise Mobile UX

Have you ever wondered what devices really visit the websites you work on?  What if you knew the exact models and proportions of tablet, mobile and desktop devices that visited – surely this would change your design work completely?

Using a simple tree model, Craig will show you how to fill in the blanks for any product or site – to create your own model of what is and isn’t important to validate.  You will learn how to quantify which device experiences are actually worth measuring and how to spot when the experience is broken or underperforming. With reports and downloadable templates, you can grab this data yourself so you can test the devices and experiences that represent customer reality and struggle

About Craig Sullivan

Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising outcomes for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos and Red Bull. Although he started out in 2001 as a usability test moderator, he has gradually learned the best results come from using prioritised qualitative and quantitative research methods.

He’s put all these into practice building highly accessible, delightful, fast and successful products for John Lewis, Waitrose, LOVEFiLM, Autoglass and Amazon. Craig has now coached over 500 people at more than a hundred clients, helping them to unlock the latent value inside their products or services. Using a mixture of design thinking, lean, agile, analytics, experimentation and cultural change, he’s driven over £3Bn in additional revenue at these companies.