David Fennell

Experience Director


The inner game of UX: Mind hacks to optimise your daily experience of life in digital

You know too much about UX… and not enough about how to walk in a room.

At some point every UX hits a wall in their career. You know so much about how to do it right, you’re positively bursting with acronyms, processes, frameworks, scales, anecdotes, that promise the perfect digital experience. 

But no one will listen.

Do you go back to your books and find a new UX model to bust this impasse? Is it a diagram or a process? Is it Agile, Lean, Kanban or some new hybrid? Are my sprints too long or my presentations too short? Should I be more aggressive, or more empathetic? Should I do more ethnographics, learn prototyping, get out on the street and do more guerrilla research?

There are solutions, but you’re looking in all the wrong places. The solutions are often surprising, easy to learn and apply.

This presentation isn’t so much Customer Centred as ‘Me Centred’. How you think tangibly affects everyone around you. Simple tips, tricks, angles, anecdotes and exercises that will change your daily experience of practicing UX. 

I’m talking about: how to establish yourself as a credible consultant, get people to listen, resolve ongoing political conflict, and how you can personally transform your organisation into a UCD centre of excellence – by thinking.

About David Fennell

David has been in digital so many years he now lies on his CV that he has less! He was programming a ZX Spectrum aged 16. He studied architecture at the infamous Architectural Association, where he encountered the Apple Mac and Photoshop 1.

He started his first digital agency before the internet. With a team of 8 art students he did instore touchscreens for Ford Cars and Rolls-Royce Aerospace.

He led the UX masterplanning of the biggest digital transformation programme ever attempted by Deutsche Bank: a £5Bn, 10 year replatforming, to provide a unified interface for 100k employees worldwide. At Daily Mail Group Euromoney he headed the ux development of their Semantic Publishing Platform. As Head of UX at Virgin Media he established a team described as ‘the best team in the building’, introduced Agile optimisation, increasing the baseline conversion from .8 to 1.4 in 8 months.

Recently he led the product development of HSBC Premier’s flagship app Jade, with Dentsu Aegis Fetch.

He is currently designing a bank from the ground up for an undisclosed Fintech startup.