Divya Hughes

Head of UX & Design

17.25 - 18.00

The journey from problem waters to solution land!

As UX maturity within organisations grows the need to build dedicated disciplines for research and design becomes more acute. Whether you are fortunate enough to be part of such an organisation or not, mobilising research data in the organisation to do more than validation can seem daunting. Harnessing the power of research data to shape roadmaps can be transformative when the team is empowered with the right frameworks to make this possible. This talk focuses on techniques we’ve deployed at Receipt Bank to join the dots between research, design and product development to facilitate user-focused innovation.

About Divya Hughes

Starting her career at Just Eat in the early stages of its growth, Divya has spent the last 10 years working with start-ups and scales ups in e-commerce & SAAS spaces. She has worked to help business adopt scalable product development practices with customer centrism and measurable success at the heart of decision making.