10.05 - 10.40
Designing without compromise
‘Compromise’ is the worst word in design. We value elegance, simplicity, and vision. But if we’re working with stakeholders, there are always differences of opinion, give-and-take, and conflicts. So, do we have to choose between being arseholes or being mediocre? This talk will share some stories and techniques about how to do work you’re proud of and still look at yourself in the mirror.
About Giles Colborne
Giles co-founded cxpartners in 2004. Since then, it has grown to one of the world’s leading independent experience design consultancies working on next generation experience design and generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA.
Giles' book, ‘Simple and Usable’, has sold tens of thousands of copies in Europe and North America and has been translated into Chinese and Korean. Giles is former president of the UPA, co-chair of IA Summit, and UX Awards judge. Additionally, he has worked with the British Standards Institute in developing standards for web accessibility.