Jon Dodd

Founder and CEO


Useful things I’ve learnt from running a UX agency for 18 years

To Be Confirmed



About Jon Dodd

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).

In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology, along with best practice and techniques from disciplines such as usability, HCI, ergonomics and user centred design.

Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in- chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S but is also in demand for national and international conferences and training.

Jon is currently writing a book on & the psychological and visual basis of customer decision making and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, has sailed halfway across the world and recently completed the Three Peaks Challenge.