Lisa Ortega



Psychology in UX

UX is centred upon understanding people and their behaviour, so Psychology is a crucial skill to have in your UX toolkit. Everyone within UX benefits from a better understanding of how people think and how they behave.

Lisa’s workshop was our most popular last year. She’s back with an even better, hands-on version. You’re guaranteed to leave with lots of ideas to try out when you get back to the office!

You’ll learn:

The value of Psychology within UX.

Top Psychology theories for you to apply to your work.

The value of uncovering user insights and using these to inform your designs.

How to persuade and influence user behaviour through simple design tweaks.

How Psychology increases conversion.

How to apply Psychology to improve the effectiveness of your UX designs.


About Lisa Ortega

Lisa is the founder of multi-award-winning UX agency and behavioural design specialists, Keep It Usable. She holds an MSc in Human Factors and Ergonomics and a BSc in Computing and Psychology, has appeared on tv and radio and contributed to several books. Her expertise in the Behavioural Sciences, research and evidence-based UX design, bring highly effective insights for her clients. This frequently results in transformative changes to the whole business, not just their digital experiences. Keep It Usable have conducted successful projects for the likes of Microsoft, Unilever, Vodafone, BBC, Skype, Roche, Phillips and many more.

In her spare time, Lisa can be found cuddling cats and fundraising for the RSPCA, mentoring UXers through the UXPA, baking (ask about her award-winning cakes) and coming up with endless ideas to improve our UX industry!