Michaela Tedore

Lead Experience Designer

12.50 - 13.25

Storytellling: How UX & UI Can Create a Narrative Around Content

With thousands of titles at your fingertips, choosing a movie to watch, or finding your next binge, can feel overwhelming. The product design team at Netflix works in collaboration with creative asset production, data science and customer insights teams to create the most compelling product experience possible. Their goal is to deliver the perfect piece of content, at the right time, in the right format to over 100M members in 190 countries, making the choice of what to watch effortless.

About Michaela Tedore

Michaela comes from a background including years in the agency space, followed by corporate experience with HTC Creative Labs before joining the Netflix team. Specializing in UI motion across multiple products and platforms, Michaela strives to elevate storytelling and responsiveness to achieve success in each concept. Attention to seamlessness within product flows to properly guide users is something that drives her passion for experience design and development. On a daily basis, Michaela collaborates with product design teams and engineering partners in order to assist an idea through conceptualization to productization in the most efficient and unified way possible.

Outside of work, Michaela loves to shoot and edit video of personal experiences, adventures around the world to be immersed in other cultures, and enjoys any wine country.