David Bailey

Creative Dir, BBC UX&D


Further Together: Designing Culture Change

The Global Experience Language (GEL) is the BBC’s shared design framework. It underpins the design of their entire online output. David’s team facilitate the origination and development of GEL, enabling a more efficient design department produce consistent UX across the BBC online.

Davids talk focuses on the challenging combination of strategy and culture in a large organisation, and how their department’s joined-up approach is inspiring change whilst benefiting the BBC’s ongoing digital transformation

About David Bailey

In 1997, whilst running a skateboard shop, producing fanzines and studying design, David was snapped up by world renowned agency The Designers Republic and thrown in at the deep end. What followed was 16 years, both with DR, and later his own studio Kiosk, producing cutting edge graphic design and branding for the music, arts, games, TV and fashion industries.

In 2012, D&AD included David in its list of ‘50 Creative Greats’, alongside the likes of Storm Thorgerson, Daniel Eatock, Rankin and Paul Smith. Each artist was asked to design a one-off dust jacket for the 2012 Annual, auctioned later that year at a charity event.

In 2013 David joined the BBC as Creative Director of User Experience and Design, overseeing the organisation’s Global Experience Language.

When he’s not working or being the proud dad of Jessica and Henry, David plays guitar and dreams of still being a 19 year old skateboarder without a care in the world.