Rolf Molich

Founder and CEO

10.40 - 11.15

How to sell UX to your Boss (and your colleagues)

This talk will present a UX maturity model and help you identify which UX maturity level you and your organisation is on. For each level of the model, the talk will provide down- to-earth advíce about how to best sell UX activities like field studies and usability evaluation to your boss and your colleagues.

About Rolf Molich

Rolf Molich owns and manages DialogDesign, a small Danish usability consultancy that he founded in 1993.

Rolf has worked with usability since 1984. He is the co-inventor of the heuristic evaluation method (with Jakob Nielsen).

Rolf is an experienced speaker. He is proud of having been named “Teacher of the year” in 2013 by hundreds of his students at the University of Copenhagen for not just preaching usability in his lectures, but actually practicing it. In 2014 Rolf received the prestigious “UXPA Lifetime Achievement Award” for his contributions to usability, in particular usability testing, through his extensive Comparative Usability Evaluation studies (CUE) from 1998 to 2014.

Rolf completed an M.Sc. in software engineering from the Technical University of Denmark in 1974. From 1974 to 1997, he worked as a project manager and software methods specialist for several Danish companies.

In his free time, Rolf enjoys learning more about everyday usability by struggling with complex modern public user interfaces like remote controls, ticket machines, and check-out terminals in shops.