Ruby Steel

Senior Design Strategist

16.50 - 17.25

Inclusive Design is Better Design

Ruby explores the hypothesis that inclusive design results in better experiences for everyone. Combining the heritage of inclusive design at Smart Design and her experiences as a designer on BBCTwo’s Big Life Fix.

About Ruby Steel

Ruby Steel is a trailblazer in inclusive design. She is also a “fixer” on the BBC2 show Big Life Fix, the show that involves a team of inventors creating new and life-changing solutions for people in need.

As Senior Design Strategist at Smart Design, Ruby is committed to making people’s lives better through the power of design. She works across a variety of industries, with an emphasis on healthcare.

At 17 Ruby met someone living with HIV and was deeply affected by the lack of empathy they received from others. That day Ruby decided she would help people isolated by circumstance. Ruby later graduated from Kingston University and then went on to gain a Master’s degree in Innovation Design Engineering at the Royal College of Art and Imperial College of London. Today, with more than eight years experience of
designing products, services and experiences, she has remained true to her 17-year-old self.

Ruby has been awarded two Helen Hamlyn Design Awards for Creativity and Inclusive Design, and received honourable mentions from Core77 and the RSA for design solutions combating issues such as social isolation in older people.