Stephanie Troeth

UX Strategy/Research Consultant

13.25 - 14.00

Jobs-to-Be-Done in Your UX ToolBox

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by an oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, and discuss how you can best incorporate it in your own UX toolbox.

About Stephanie Troeth

Building user-centric, relevant and ethical products is a fascinating challenge because nothing is directly repeatable—every problem is unique. Having worked across the spectrum of discovery, design and development, Steph lends her wide-ranging knowledge and leadership skills in customer-centric strategy to improve or innovate on products and services.