Stephen Gates

Head of Design Transformation

09.30 - 10.05

In-house powerhouse: how to build and manage an empowered in-house creative team

Companies want creativity and design like never before, but very few of their internal creative teams have been empowered or know what to do so they can take advantage of this demand. Join Stephen Gates, in-house global head of design, as he shares what he has learned leading successful and empowered client-side teams for 12+ years at Starwood Hotels and Citi.

This session will:

Discuss the 5 things you need to have to move your in-house team from an overlooked commodity to a critical asset

Explore how to define and socialize the vision internally with your team and externally with your clients

Help you understand what your team needs to be successful and be more creative

Explore how you can define a successful culture that empowers your team

About Stephen Gates

Stephen is a 2nd generation Creative Director with extensive experience building agency and client-side teams creating award-winning global advertising campaigns, multiple Fortune 100 brands and innovative digital experiences. His work has received over 150 international awards, named as one of the World's 100 Greatest Apps and Apple has featured his work in 10 keynotes, 4 TV commercials as well as featuring it multiple times in Apple Stores, the App Store and Human Interface Guidelines. He shares what he has llearned with the creative community through my his blog, speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.