Amanda Salter

Strategy Director and Co-Founder


Customer Journey Mapping 101 - for UX Designers


Customer journey maps are an amazing tool to have in your toolkit as a UX practitioner. Have you ever wondered what they really are, what benefits they bring, and how exactly you can get the best use out of them?


Come to our Customer Journey Mapping 101 Workshop, where we’ll be exposing our templates, tips and tricks, and the thought processes that have been most useful to us in using this trendy yet sometimes arcane tool. We’ll share a few learnings from using customer journey mapping with such clients as Tesco along the way.

Expect a highly participatory, practical, hands on workshop that will equip you with the basics to bring this marvellous tool to bear on your next project. Due to the highly participatory nature of this workshop, we’re only accepting a maximum of 20 attendees, so sign up quick!


Who should attend?

For UX practitioners of any level who:

  • Wonder how the UX and service design disciplines come together and overlap

  • Are open to exploring the boundaries of UX design beyond the user interface (UI)



  • Learn the Newt proprietary template for customer journey mapping, and apply the template to a real world scenario

  • Enhance your sketching and storyboarding techniques

  • Learn how service design and UX design meet within a customer journey map

  • Learn the Newt way to do data-driven design

About Amanda Salter

Amanda is never happier than when she’s taming complex problems through good design. An agile UX coach and advocate of lean UX, Amanda quickly gets the root of problems, bridging the gap between strategy, research, design and delivery. She has a plethora of experience in leading and delivering projects for retailers such as Tesco and AstraZeneca.