Lisa Duddington



Psychology within UX: Practical Application and Theory to Improve Your Whole Process

UX is centred upon understanding people and their behaviour, so Psychology is a crucial skill to have in your UX toolkit. Everyone within UX benefits from a better understanding of how people think and how they behave. However as the demand for UX has grown and frequently outstripped supply, Psychology skills and their application has arguably decreased.

Lisa will share with you:

The value of psychology within UX.

Top Psychology theories for you to apply to your work.

Research: How to apply psychology for better UX research.

Design: How to apply psychology to improve the effectiveness of your UX designs.

Conversion: Applying psychology to increase conversion.

Communication and career: How to utilise psychology skills within your company to influence stakeholders, gain greater impact from your UX work and fast track your career!

About Lisa Duddington

Lisa has established herself firmly as a UX expert. Her UX agency, Keep It Usable, is multi award-winning and trusted by the biggest brands in the world. Lisa has appeared on TV, radio, is an author and a mentor for the UXPA. Lisa has been in UX longer than the term has existed and is qualified up to Masters level in Psychology and Computing, Ergonomics and Human Factors. She used to work at Sony Ericsson and is still a bit of a mobile geek. A strong believer in giving back, in her spare time she mentors UXers and is a cat cuddler for the RSPCA (yes, really!).