Aleksandra Melnikova

Experience Design Director

9.00am-11.00am

Get Out of Your Digital Box

In a current race for profit / efficiency, we very often forget the basics – to foster creativity and encourage and develop very own creative methods to tackle design challenges. This hands-on workshop will enable people to look beyond day to day process into the areas where they can draw aspirations from, without using ‘best practice’ of the ‘next kids on the block’. It’s about taking risks and developing the quality of thinking beyond the regular project scope.

About Aleksandra Melnikova

Aleks is an Experience Design Director bringing the power of connected disciplines into design, research and team management. Being trained in Arts and Product Service Systems design is a combination thatenables her to make any project, no matter the size, her playground by creating new methods, tools and approaches, frequently challenging the existing structures and status quo.

Working both client side and agency side, in the last 10 years she has led and successfully delivered (digital) experiences for clients like VISA, Lloyds, TSB, SKY, Aviva, VSO, GSK, British Airways and many others.

Currently leading Experience design team at Radley Yeldar, Aleks is connecting the company from within, driving experience excellence and strategy.

When not at work, she collaborates with a few UK universities, mentors at Global Service Jam, writes about the connections between literature, art and design and spends time suspended in the air trying to become a pro at aerial arts.