Yolanda Martin

Head of Platform Product Design


Platform Ecosystem Design

User journey maps and service maps are the bread and butter of any UX designer, but what happens when you have to face a large scale end-to-end Platform Ecosystem?

Platform Design is a whole new way to look at organizations or processes and a way to rethink how a place or a community could work better.  I’ve been using the Platform Design Toolkit for a few years to help customers design in environments as diverse as a marketplace business (Farfetch), video distribution and rights management (Rightster/Brave Bison), banking (Santander/Openbank) and even a large scale content distribution platform (Hearst).

By utilising the Platform Design Toolkit created by Simone Cicero and my experience, we’ll be hands on working with a framework that’ll help understanding the power of platforms and how to approach your first design.

About Yolanda Martin

Yolanda is a recognised expert, innovator and contributor in product and UX, with tons of experience in user interface design, visual art direction, storytelling and UI implementation strategies for system designs for any platform. She is passionate about making technology more human, by crafting elegant and simple applications that are beautiful and make a difference in people’s lives.

Yolanda's experience with organisational development, design culture, process, strategy and execution are the direct result of having shipped numerous incredibly awesome product releases. By working closely with users, executives, engineers, stakeholders, and investors, she makes sure products and services exhibit simplicity, consistency, stylistic breadth, attention to detail, balanced beauty, innovation, usability, and deep coolness.